![]() ![]() A hole may be bored into the coconut to provide access to the liquid and meat. Fresh coconuts for drinking are typically harvested from the tree while they are green. " Coconut water has a high potassium content and contains antioxidants. Connections not revealed to the consumer on lushly alluring but largely fact-free packaging or on corporate websites.Ĭ oconut water, in its purest, real-food form, is the clear liquid inside young, still-green coconuts, which are fruits of the coconut palm. and my appraisal of the lot brought more questions than answers, and found more clever ambiguities and suspiciously slick marketing ploys than clear or verifiable facts.Īnd despite adorable "cute discovery" stories on the websites of entrepreneurs of these home-grown enterprises, I uncovered deep-pocketed connections to the largest U.S. ![]() I recently bought a plethora of coconut water products and brands in cans, bottles, boxes. (Read HERE for Raspberry Ketones: Another Industrial Food Quasi-Scam?) the modern industrial beverage industry is banking heavily on coconut water as the next big profit-rich thing.īut is coconut water the perfect-food elixir touted by its celebrity backers, or the newest blip in health food hucksterism? Or are boasts about coconut water the stuff of quasi-fraud baloney, like past food-fads acai berry and raspberry ketones? ![]() Touted by Barbados-born rock-star Rihanna, endorsed by baseball superstars Josh Hamilton and Dustin Pedroia and w orld surfing champ Kelly Slater, invested in by film stars Demi Moore and Matthew McConaughey, TV star Kelly Ripa, and supermodel Gisele Bundchen. Sales have doubled each year since, 2005, according to the Wall Street Journal. Coconut water is one of the hottest health food trends, with more than $400 million in U.S. ![]()
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